Elevating Maryland’s second-largest public university’s brand identity.
The new identity system inspired pride in students, faculty, and staff, and attracted newcomers to see the progress being made all around campus. Then, we executed a multi-phased campaign that raised brand awareness among both local and out-of-state prospects.
Design + Art Direction: Luke Andersen
Animation: Mike Farina
Made @ MISSION
After developing the university branding a brand campaign encompassing everything from traditional media to digital was used to introduce the new TU identity.
